Lifetime Value

The Roman poet Juvenal (Decimus lunius luvenalis, 59-130 AD) coined the phrase “panem et circenses”. It characterized how easily the”people” can be satisfied and manipulated by political or economic rulers. The verb “obey” is written with bread in wooden letters and in the middle is an overweight girl in shining gold. In his work, Fabio Perino confronts the viewer with the question of to what extent and whether a system has the legal, social or philosophical right to define or even manipulate a being. People tend to follow authorities and ideologies without reflecting and sometimes thinking about what corresponds to their own convictions, what they believe in and why they believe it, and to act in this awareness.